2K Hires Apex Legends Producer to Revitalize Challenged Hero Shooter Project Ethos
2K Games has welcomed a seasoned producer from Respawn Entertainment to oversee the studio crew at their internal studio, which is currently crafting the forthcoming third-person action-packed title known as this innovative game.
Management Shift Follows Mixed Reception
The new appointee steps into the leadership position at the development studio following the departure of former leader the ex-Sledgehammer Games executive, who was reportedly let go due to the game's underwhelming early showing last fall.
Recently, the company's top executive David Ismailer updated team members about this organizational change through an internal memo, which highlighted that early feedback sessions had shown the need for a clearer direction.
The president expressed that the team is now refining Project Ethos with a renewed approach, aiming to satisfy community desires.
Trend of Strategic Hires
The news follows a comparable action taken by 2K Games in the summer, when they recruited Rod Fergusson from Blizzard to assist with the beloved franchise studio Cloud Chamber.
Below is the full content from Ismailer's memo:
Dear Team—
I know you all just wrapped up your meeting - I trust you’re as excited as I am with the positive developments. Last time I shared you all a message, I mentioned the following: “I believe in this group. You all are some of the most dedicated and innovative developers we have had the chance to work with - and we’re eager for that relationship to endure.”
Through your commitment and adaptability, particularly over the last year, you continue to prove that.
The gamer responses from last autumn’s the game playtest was revealing. It affirmed the appeal of a roguelike shooter but made clear we still had work to do. It highlighted the requirement for a more distinct vision.
It’s been inspiring to see how far you’ve progressed. You took the input to heart and overhauled Project ETHOS with a renewed vision - one that’s positioned to fulfill its ambition to our audience.
The trust in Project ETHOS grows every day. To boost the remarkable progress you’ve made, It is a pleasure to announce Ben Brinkman as the latest Director of 31st Union. Following several months of talks, Ben officially joins us on next week.
Ben’s management and experience in the PVP shooter space is extensive, having dedicated the last 15 years developing and managing some of the most popular franchises in the industry, including the acclaimed shooter, and lately, the battle royale hit.
Let’s together in receiving Ben in the coming days. We are all eager to persist observing the progress of Project ETHOS in the time to ahead.
The President
Experience of the New Leader
Brinkman presently holds the role of senior developer and production lead at the renowned studio for Apex Legends. He previously worked at major gaming companies in diverse development positions on the Call of Duty games, and, earlier in his career, had stints at other industry leaders.
Title Information and Vision
Project Ethos was revealed in last year in conjunction with a community playtest. Initially, the developers portrayed the game as a "no-cost, 3rd-person action-packed experience and an thrilling step forward on the genre."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in real-time to suit your personal playstyle," the game's pitch explains. "Challenge the competition with unique powers, challenges, and obstacles that shift every round. Do you safely extract with your collected items? Or go big, risk it all, and trust your squad can earn top ranking? The choice is yours."
Project Ethos does not have an announced launch window or supported systems, but fans can look forward to further news as development continues.